4 Quirky ETFs With Big Potential for Impressive Gains

Though perhaps not as trendy as they were years ago, exchange-traded funds (ETFs) are nonetheless a core investment vehicle—and still an exceedingly popular one, at that. As of 2023, there were more than 10,000 ETFs listed across the globe, up by nearly a quarter from just three years earlier. Together, these funds manage a gargantuan $11.5 trillion in assets.

Leaders in the ETF space include proxies for prominent indices like the S&P 500 or the NASDAQ, and even funds aiming to represent the complete global stock market. But ETFs like the SPDR S&P 500 ETF Trust (NYSEARCA: SPY), the Invesco QQQ (NASDAQ: QQQ), and the Vanguard Total World Stock Index Fund ETF (NYSEARCA: VT) tell only part of the picture of the ETF environment.

Besides these and other major players, themed ETFs abound, providing investors with a host of investment perspectives and niches. Some of these ETF themes seem to exist only to cater to ultra-specific investing strategies or even as a joke. Still, quirky ETFs may have the potential to provide solid returns for savvy investors.

ZIG: Potential Acquisition Targets

The Acquirers Fund ETF (NYSEARCA: ZIG) is an actively-managed ETF that holds a portfolio of stocks that the fund managers believe to be good potential targets for acquisitions or other takeover efforts. Taking the top 25% of all stocks by market capitalization as a potential pool, the fund selects roughly 30 names based on a combination of value metrics.

Stocks in the ZIG portfolio are likely to be undervalued relative to a conservative valuation assessment, to be capable of generating free cash flows, and to possess a liquid balance sheet. A benefit of ZIG is that it holds companies across multiple industries and sectors, providing diversification while maintaining a focus on value. The fund has returned more than 27% in the last year.

BUZZ: Following the Latest Trends

There can be a benefit to following investing trends, although keeping up with the latest popular stocks is time consuming and investors often worry that they will be too late to join in. The VanEck Social Sentiment ETF (NYSEARCA: BUZZ) tracks 75 large-cap U.S. stocks identified as top picks based on investor opinion and bullish sentiment. To select targets, BUZZ uses AI to scan through social media posts, articles, blogs, and similar sets of data.

The stocks included in the BUZZ portfolio trend toward popular tech names, but the portfolio is weighted such that no single position represents more than a few percent of invested assets. The ETF has outpaced the S&P 500 in the last year, returning more than 39% during that time.

NANC and KRUZ: Betting on Congress' Investments

The Unusual Whales Subversive Democratic Trading ETF (BATS: NANC) and the Republican Trading ETF (BATS: KRUZ) by the same provider make use of information provided by the STOCK Act, which mandates that Congresspeople report most stock trades within 45 days.

Nonetheless, some believe that the information available to these elected officials still gives them an advantage over other investors.

NANC and KRUZ aim to replicate trades made by Congresspeople registered as Democrats and Republicans, respectively, as well as their spouses.

Though both funds hold a similar-sized portfolio, their composition and distribution can be quite different; KRUZ is currently more evenly weighted than NANC, which has about a quarter of its assets focused on just a few positions.

NANC has outperformed KRUZ in the last year, returning 37.7% compared to 27.2%.

Beware Fees, Liquidity Issues

Themed ETFs give investors a ready-made way to explore a particular investment strategy or gimmick. But investors often pay handsomely for this convenience, as themed ETF expense ratios tend to be much higher than more straightforward funds. When some of the most popular ETFs have seen fees driven consistently lower due to competition between different providers, a niche ETF—which may be more likely to be actively managed and thus more resource-intensive to run—usually doesn't face the same fee pricing pressure. Further, these funds often lack substantial asset bases and trading volumes, making liquidity a potential concern for investors as well. Still, for those willing to look beyond these concerns or those interested in buying and holding, quirky themed ETFs may be worth considering.

Learn more about KRUZ

Newest Stories

Hands, phone and qr code in coffee shop, payment and fintech app with pos, deal and services with scanning in store. People, smartphone and machine for point of sale, banking and barcode in cafeteria. — Photo
Toast Stock: A Fast-Growing Mid-Cap Eyeing Further Upside

The market has surged to fresh highs in recent weeks, with the technology sector continuing to lead the charge. The Technology Select Sector SPDR Fund (NYSEARCA: XLK) is trading at all-time highs, and within the sector, software names in particular have remained standout performers. As the b...

Ryan Hasson | Jul 01, 2025

Orlando, Florida. March 01, 2019. Top view of Disney sign at Orlando International Airport . — Stock Editorial Photography
Breakout Alert: Disney Stock Hits Multi-Year High

On a day when the S&P 500 hit a fresh record high, Disney Inc. (NYSE: DIS) gave its investors something to cheer about by hitting a multi-year high of its own. Monday’s session saw the stock print its highest level since August 2022, as it looked finally ready to break out of the multi...

Sam Quirke | Jul 01, 2025

Laptops with Accenture logo on the screen. Computer technology conceptual editorial 3D rendering — Stock Editorial Photography
Forget IBM: Accenture’s AI Momentum Is Your Next Buy

For International Business Machines (NYSE: IBM) and Accenture (NYSE: ACN), markets have reacted in starkly different fashion to the stories of these two Gen-AI consulting leaders. Both companies have built multi-billion-dollar Gen-AI businesses, but one stock has soared, while the other hasn&rsquo...

Leo Miller | Jul 01, 2025

Radar screen digital mapping system abstract background illustration — Photo
2 Under the Radar Space & Defense Stocks With Huge Potential

Within the space and defense industry, the world’s largest players often dominate the discussion. This includes companies like Lockheed Martin (NYSE: LMT) and RTX (NYSE: RTX). These firms manufacture F-35 fighter jets and the Patriot missile defense system, respectively. Products like these ...

Leo Miller | Jul 01, 2025

TickerTalk Unveils Real-Time Financial Insights and Breaking News!